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My Two Cents on Blogging

Been think­ing about Hugh MacLeod’s posts on this sub­ject this week since Jere­miah Owyang brought it up here (and fol­lowed up here) and then BOOM here he goes again with another post about what blog­ging means AND TO WHOM in 2012. Agree com­pletely and I’ll add that while I love Google+ and Twit­ter and var­i­ous other net­works, I’m still read­ing blogs with vigor. And a hearty amen to the con­ver­sa­tion hap­pen­ing in other places than the com­ments. Twit­ter really unleashes their power, for bet­ter or worse, no?

And let’s be seri­ous: I’m still fol­low­ing links back to blogs from Twit­ter. Not every­thing is being encap­su­lated 140 char­ac­ters at a time. Aren’t you?

A short story: tweets like this one bear an eerie resem­blance to dis­course in the music blo­gos­phere circa 2006. I’ll add that every­thing went pear-shaped in music blog­ging right around the time folks started to notice that it wasn’t fun any­more and that first was what mat­tered most. It’s what drove me to find some­thing else to do as some of my favorite crit­ics did the very same. Once everyone’s talk­ing about what’s wrong, it starts to hurt the prod­uct. This is why I find folks like Maura and Chris and Daphne to be so inspi­ra­tional: they’re stick­ing it out and still doing great work. If tech blog­gers start to feel that the thrill is gone, I’d rec­om­mend check­ing out how Maura and Chris and Daphne are rein­vent­ing what it means to be a music critic in a Lady Gaga Pants­less in Paris world.

If you’re a tech blog­ger or aspire to be one some­day, reach out to friends and col­leagues who’ve writ­ten about music or food for pay online in the past decade or so. If noth­ing else, they can share more than a few sto­ries about how Web 2.0 trans­formed the way we blog and how that process keeps iter­at­ing to new fields every day.

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