Two interesting things about blogging lately:
First from Marco Arment
Writers: You don’t need Medium. You can host your own blog on your own domain with lots of other tools and hosts. Be your own “platform”.
— Marco Arment (@marcoarment) July 31, 2013
Then from Robert Scoble on why he’s using G+ and Facebook for blogging.
I tend to agree with the former, but I’d much rather do what Scoble is doing. Why? Because it’s much lighter weight than coming here to write AND it doesn’t have the audience built-in that other social networks do. I see that Share button when I’m in Gmail and think, “That would be so easy!”
What’s keeping me from making the switch? Audience. Sure, I have never been good about writing every day, but WordPress makes it easy for people to find stuff I’ve written about since I started blogging. Google+ is getting better at helping people find me in the context of other search results, but it’s not quite the same.
But why not LinkedIn? Tumblr? Medium? They’re all interesting places. I often think I should use LinkedIn as my default social network and share out to Twitter from it!
Put another way: why shouldn’t I switch to G+ or Medium, you know, beyond owning my platform?
To me, the long tail benefits are worthwhile. WordPress is easily bookmarked and shared. Google+ is a neat little ecosystem, but that’s just it: it wants to be self-contained in a different way that most other networks.