Last year I attended my first South by Southwest Music Festival. It was a big deal! It was on the company dime! I lead a team of four people on a musical journey that took us from Rachael Ray to 2 Live Crew. We met a ton of interesting artists and talked to as many as we could on camera for comcast.net. I was really proud of what we accomplished in our first time out. Before we left for Austin, I fully expected that SXSW would be an annual event on my editorial calendar.
What a difference a year makes.