Take a second and think about record stores and live music and counter that with the perception that the world is abuzz with new music all the time. There’s more product than ever! But the record stores piece is old hat; what happens when they’re gone is a different matter. But as the Times points out, does that mean that some unprofitable genres will die off with them?
Secondly, the live music business blows my mind. Sure “every band times two is going on tour right now,” as R5 Productions head Sean Agnew points out. Now they’re asking for guarantees too. But if this is a business, and a lot of business is about risk management, why not ignore those bands? The easy answer is that because the business is so volatile, not booking a show could mean a tremendous missed opportunity. Yet it seems that a demand-oriented problem is being treated as though it were a supply-side problem, which is troublesome enough, but the greater question here is how are businesses like Live Nation using smaller operations like R5?
Philadelphia used to have near seamless vertical integration from the Khyber up to the Electric Factory, thanks in large part to questionable business relationships that Clear Channel cultivated upon arriving. Now that that’s faltered, or fractured, at least for the time being, are Agnew’s results the de facto A&R barometer for who jumps into the larger venues? Is Live Nation even interested in these shows? Or has Philadelphia reached a saturation point since Jeff Sharlet’s now infamous Harper’s Weekly article hit bookshelves?
If we back up a bit, these bands seemed ripe for the picking, with low costs and high margins, so that when packed into smaller spaces there was still ample return on investment. Let blogs do the promotional work in lieu of radio, which was more expensive anyway. It seemed the dawn of a new age for the music industry, seemingly still hungover from the last call of the dot com era.
But then the “new economy” went. No problem. The focus naturally shifts to the housing, which is the crux of the creative class network anyway, and the part that in the absence of meaningful work, made it affordable to invoke the entrepreneurial spirit. Now that housing is in flux, doesn’t it follow that all the entrepreneurial trappings would be due for the cull? So is this then how Richard Florida’s beloved creative bubble pops, like a H.C. Andersen punchline?
[See also: Baffler #16, as well as Urban Fortunes]
One response to “Everyone was friendly when we played follow the loss leader.”
[…] Everyone was friendly when we played follow the loss leader. If the business of music is motivated by fear of looking bad more than fear of losing money, what happens if everybody runs out of money? (tags: musicbusiness) Add to: Bloglines | document.write(“Del.icio.us”) | Digg it | Y! MyWeb […]