My Two Cents on Philly Beer Week

Philly Beer Week real­ly works for a select con­stituen­cy, main­ly the guys who are cov­er­ing the local beer scene. The rest of us can par­take in the bajil­lion events hap­pen­ing all over the place if we like, but if arti­cles like this one are any indi­ca­tion, Philly Beer Week has more in com­mon with the local music scene in Octo­ber than any­one would like to admit. Guys, all these events do is just can­ni­bal­ize each oth­er! (Hat tip to Lew Bryson for shar­ing that link on Face­book. I would’ve total­ly missed that piece in all the hoopla.)

I noticed an insight­ful tid­bit from Mithras, a great Philly blog­ger I’d not read in a lit­tle while. He wrote:

I under­stand that bars have to pay a fee to PBW to par­tic­i­pate. One bar own­er told me it was $500. With 1,000 venues, that’s a lot of rev­enue. Of course it’s in PBW’s inter­est to have more and more events — but it’s not in bar own­ers’ or in beer drinkers’ interests.

So there’s the fol­low the mon­ey angle, if PBW orga­niz­ers have no skin in the game for week to be a suc­cess­ful one from a stand­point of curat­ing a great city­wide beer experience.

Of course, I’m with the folks who just think that hav­ing Philly Beer Week dur­ing the first week of June is just sil­ly. I man­aged to get over to Mem­phis Tap­room — which is lit­er­al­ly around the cor­ner from my house, as I’ve writ­ten repeat­ed­ly — exact­ly twice. Helen and I squeezed in a quick din­ner and drinks before the Erykah Badu con­cert and I made it back over one evening for a hasty Hap­py Hour with Char­lie in my lap. I prob­a­bly drank three beers total at Mem­phis Tap­room that week, which is actu­al­ly few­er than most weeks.

Don’t get me wrong. I love the idea of mak­ing a fuss over Philly Beer Week. When I talk to beer-lov­ing friends who live else­where they nev­er for­get to remind me just how lucky I am to be a Penn­syl­van­ian, PLCB notwith­stand­ing. We need to cel­e­brate what makes this state so spe­cial to the micro­brew cul­ture that’s matur­ing into a sus­tain­able busi­ness and not just lux­u­ry brews for beer snobs. But aren’t we cel­e­brat­ing that very thing night­ly in this town? Do we real­ly need big­ger, bet­ter, faster, more? Philly Beer Week is verg­ing on SXSW Music in terms of sheer scope and insanity.

Jack Curtin seems to feel the same way. Sure, March can be tricky, too, what with the whole St. Patrick­’s Day thing, to say noth­ing of the impend­ing 96 team field for March Mad­ness, which may add an addi­tion­al week­end to the pro­ceed­ings. Fac­tor in the lousy weath­er we had this win­ter and maybe Philly Beer Week dodged a bul­let by mov­ing to June. With any luck, the orga­niz­ers will work some of the kinks out for next year and it’ll be the dream event every­one wants it to be.

(In case you’re won­der­ing, I drank a delight­ful impe­r­i­al stout from Brew­Dog called Tokyo. I thought it’d do me in. Need I men­tion what an amaz­ing job Leigh, Bren­dan and the crew do over at Mem­phis Tap­room dur­ing Philly Beer Week? No Repeat Beer Week for me is the epit­o­me of what makes Philly such a great beer town. My neigh­bor­hood bar can cre­ate the entire expe­ri­ence in a micro­cosm! As they say where I grew up, ‘Nix besser!’)