I found myself shaking my head in agreement quite often with this Techcrunch post about the “death of RSS.”
If RSS doesn’t make it, I’ll lay the blame at Google’s digital feet. They came so close to so many good, platform-worthy ideas with Google Reader. Shared items with comments? Tumblr, right? Yeah, that’s what I thought, too. I’ve felt all along that Google just has no idea how to make their products social. You can’t even plug Google Reader into Tumblr and get it to render properly. I went from sharing and commenting on things in my reader to barely bothering to favorite anything in the last year or so.
RSS may have its shortcomings, but it’s far more efficient for someone like me who’s constantly reading the web. It offers better organization than either Twitter or Facebook. It makes it easier to evaluate the value of the information presented. I don’t need to click through to read anything on most blogs, which is a tremendous help. Sure, that doesn’t help the publishers and content creators hit their goals, but if you’re creating good content, people will engage it. RSS, for my money, is still the best way to deliver it to an audience that’s consuming the most content.
I’d be sad to see it go. It’s difficult enough to discover reliable sources as it stands now. If you watch Rick Sanchez I think you’ll agree that Facebook and Twitter aren’t improving the way we consume news by any stretch.
Google definitely doesn’t know how to do things simply in the social realm. Buzz, Wave, Reader… none of them work elegantly to a beginner. They’re all over the map. They can keep search. We’ll keep social.