Philly Beer Week really works for a select constituency, mainly the guys who are covering the local beer scene. The rest of us can partake in the bajillion events happening all over the place if we like, but if articles like this one are any indication, Philly Beer Week has more in common with the local music scene in October than anyone would like to admit. Guys, all these events do is just cannibalize each other! (Hat tip to Lew Bryson for sharing that link on Facebook. I would’ve totally missed that piece in all the hoopla.)
I noticed an insightful tidbit from Mithras, a great Philly blogger I’d not read in a little while. He wrote:
I understand that bars have to pay a fee to PBW to participate. One bar owner told me it was $500. With 1,000 venues, that’s a lot of revenue. Of course it’s in PBW’s interest to have more and more events — but it’s not in bar owners’ or in beer drinkers’ interests.
So there’s the follow the money angle, if PBW organizers have no skin in the game for week to be a successful one from a standpoint of curating a great citywide beer experience.
Of course, I’m with the folks who just think that having Philly Beer Week during the first week of June is just silly. I managed to get over to Memphis Taproom — which is literally around the corner from my house, as I’ve written repeatedly — exactly twice. Helen and I squeezed in a quick dinner and drinks before the Erykah Badu concert and I made it back over one evening for a hasty Happy Hour with Charlie in my lap. I probably drank three beers total at Memphis Taproom that week, which is actually fewer than most weeks.
Don’t get me wrong. I love the idea of making a fuss over Philly Beer Week. When I talk to beer-loving friends who live elsewhere they never forget to remind me just how lucky I am to be a Pennsylvanian, PLCB notwithstanding. We need to celebrate what makes this state so special to the microbrew culture that’s maturing into a sustainable business and not just luxury brews for beer snobs. But aren’t we celebrating that very thing nightly in this town? Do we really need bigger, better, faster, more? Philly Beer Week is verging on SXSW Music in terms of sheer scope and insanity.
Jack Curtin seems to feel the same way. Sure, March can be tricky, too, what with the whole St. Patrick’s Day thing, to say nothing of the impending 96 team field for March Madness, which may add an additional weekend to the proceedings. Factor in the lousy weather we had this winter and maybe Philly Beer Week dodged a bullet by moving to June. With any luck, the organizers will work some of the kinks out for next year and it’ll be the dream event everyone wants it to be.
(In case you’re wondering, I drank a delightful imperial stout from BrewDog called Tokyo. I thought it’d do me in. Need I mention what an amazing job Leigh, Brendan and the crew do over at Memphis Taproom during Philly Beer Week? No Repeat Beer Week for me is the epitome of what makes Philly such a great beer town. My neighborhood bar can create the entire experience in a microcosm! As they say where I grew up, ‘Nix besser!’)