Yesterday I started my new job as Comcast’s chief blogger. Now I’ve had some fun with social media so far in my career and have had a really great time getting people excited about bringing the A’s back to Philadelphia, but I have very little in the way of what you may call deep background on social media practices.
My take: I feel like I have the trickiest part–writing–down cold. I have a solid understanding of what stories are best told through text and which are better explained by video, thanks to my tenure at comcast.net. I know that people want regular content and they have expectations around how it’s delivered. That’s understood.
What I have questions about are best practices in the social web. If you can recommend reading either on- or offline, I’d appreciate it. Leave a note in the comments or @ me on Twitter. If you have favorite blogs that deal specifically in this, feel free to share those as well. My Google reader feels a little empty after I 86’d oh so many music blogs.
Don’t think I’m not doing some heavy lifting myself. I’m finding Kristina Halvorson’s work and the Brain Traffic blog a very useful font of info and links. I’ve also subscribed to several recommended company blogs, ranging from Southwest Airlines to Google’s Official blog. Love how they read!