Maybe I’m following the wrong people on social media, but has the word “overlooked” lost all meaning as it pertains to culture? It seems to me that when we’re still printing spoiler alerts for ten-year-old TV shows that “overlooked” has lost all explanatory power. Now when I see that word in a review, I roll my eyes. Chances are the reviews are just as overlooked as the culture they describe, if not moreso.
Sure, within your niche the new records from Vampire Weekend or the National may be on everyone’s lips, but it’s a safe bet that the word of mouth outpaces actual consumption of that particular cultural artifact. You may perceive that those records have gone mainstream, but the reality is your neighbor has never heard either band.
There’s definitely a bright side to this; with this shift, it appears to me at least that snobbery loses in the bargain. The on demand nature of culture now enables anyone curious enough to bookmark those things mentally and narrows the gap between the expert and the novice. Moreover, we’ve done away with the cultural monoliths that once dominated the pop cultural landscape that allow us to gather around real and imagined water coolers for discussion and debate.
But how do critics describe this shift as the pace of cultural creation plows under what came before? Blink and you could miss the next cultural epicycle. Has culture been marginalized or personalized? Can anything be described as ephemeral, or were we just always talking to ourselves, the myth of monoculture just another imagined community peopled exclusively by elites?