Discovery Channel really knows their demographic. “Deadliest Catch” may have run aground, but leave it to those geniuses to hit upon a subject nearer and dearer to me: craft beer. The kicker? Throw Dogfish Head beer guru Sam Calagione into the mix and you’re bound to attract an audience of literally dozens of beer geeks from around the U.S. A hit!
My main question is why didn’t I know about “Brew Masters” before catching a commercial during a Tottenham-Arsenal match on ESPN2? I’m not even that much of a soccer fan. And I follow @dogfishbeer on Twitter! Serendipity!
Not sure that I’ll be able to watch when it airs as it shares a time slot with a little show called “Boardwalk Empire,” but you better believe I’ll be DVR-ing it like a boss to watch Monday night while Helen checks out “Gossip Girl.”
UPDATE: I may have spoken to soon. Read this funny post over at A Good Beer Blog for the details. “Cake Boss” of beer sounds apt. Could be a turkey, but I still have love for local craft brewers. Go Sam!