One of my digital New Year’s Resolutions was to “go pro” on Twitter. I’m nearly there and I can tell you it’s not easy. For me it’s meant unfollowing and plugging folks into lists or just disconnecting altogether in order to pay attention to things that are, you know, work-related. In some cases it means severing ties with old co-workers, high school classmates and vibrant locals in exchange for national and regional media, current co-workers and influencers. It’s a window into their process, something that wouldn’t have been possible a decade ago, and it’s more important to my work than ever. Thing is, has this transformation sucked all the fun out of Twitter and Facebook?Continue reading “Unfollowing Is Hard”