Yesterday I downgraded our Netflix account from three DVDs at a time to two. Have I gotten so much as an email asking me why? Nope! Netflix may be the most successful company I use that doesn’t seem to care about catering to their subscriber base. What makes me say that? Since I signed up, I can’t think of a single feature they’ve managed to improve. You might say, “But they rolled out streaming for your precious Xbox,” but even that came with its own set of problems. Netflix is absolutely nowhere when it comes to solving the issues that would make their service better without the costly expense of new content.
Here’s what I’d like them to fix:
- Shared queues. This is a great feature that was spared the chopping block in the past year. It’s the thing that ensures that Helen and I share our account and that everyone gets their picks. Historically, Helen’s gotten two discs and I got one; she’d burn through seasons of TV while I slogged through art house flicks. It’s pretty great, right? It’d be even better if Netflix could tell us which titles were on streaming for both queues, instead of just selecting my queue and leaving it at that.
- New releases. I get it. This is an embarrassment that Netflix wants you to forget by bringing you more streaming content. I’m not convinced. Even if we can’t have new releases for 28 days plus however long it takes to get them to us, could we at least see what new stuff is out there, even if it’s just to pointlessly update our queue. Is that so much to ask?
- Social features. These were horrible when they had them, but they might’ve improved them rather than wiping them out outright. I know social features aren’t easy to do. It’s hard to know what people want. But I can’t think of any other online movie service that people love more than Netflix. I’m guessing the community could’ve made helpful suggestions. It wouldn’t have had to involve much work probably. At this point they could probably get away with some degree of Facebook integration and let that platform do the heavy lifting.
Now, I’m thrilled that they’re leveraging their streaming content to the max. Putting that stuff on any screen is great. I’ve heard plenty of people say there’s nothing good in the streaming library, but that’s just because they’re not really into the art house content. I love it! I can’t wait until I can watch an episode of 30 Rock on my iPhone as I ride the train. I just think that these tweaks will go a long way to improving the service for the long haul.
So, go ahead and surprise me, Netflix!