Yesterday I started my new job as Comcast’s chief blogger. Now I’ve had some fun with social media so far in my career and have had a really great time getting people excited about bringing the A’s back to Philadelphia, but I have very little in the way of what you may call deep background on social media practices.
My take: I feel like I have the trickiest part–writing–down cold. I have a solid understanding of what stories are best told through text and which are better explained by video, thanks to my tenure at comcast.net. I know that people want regular content and they have expectations around how it’s delivered. That’s understood.
What I have questions about are best practices in the social web. If you can recommend reading either on- or offline, I’d appreciate it. Leave a note in the comments or @ me on Twitter. If you have favorite blogs that deal specifically in this, feel free to share those as well. My Google reader feels a little empty after I 86’d oh so many music blogs.
Don’t think I’m not doing some heavy lifting myself. I’m finding Kristina Halvorson’s work and the Brain Traffic blog a very useful font of info and links. I’ve also subscribed to several recommended company blogs, ranging from Southwest Airlines to Google’s Official blog. Love how they read!
Of course, you included the Zappos blog, yes? I think Comcast and Zappos have far more in common then it would appear.
Absolutely. Love what Zappos in that space!