Remapping My Digital Footprint

Twit­ter’s volatil­i­ty has me rethink­ing every­thing. Words like “inten­tion­al­i­ty” spring to mind, but also, I don’t need to be on the plat­form quite as much as I have been since 2008. It’s offer­ing an oppor­tu­ni­ty to rethink how I show up online and where I choose to cre­ate and con­sume con­tent. Not the first time, cer­tain­ly not the last, but one of those, you know, inflec­tion points that gives you a moment to pause and reflect.

Have I been doing it wrong the whole time? Maybe I have.

I’ll unpack that. I just logged into Feed­ly for the first time since Google Read­er shut down in 2013. It was like open­ing a bunker that closed the moment the war end­ed. There were blog posts wait­ing for me from cor­po­rate sites I used to fol­low for work and thou­sands of unread music and tech news items from near­ly a decade ago. It was rev­e­la­to­ry. It was the web we lost!

Flash for­ward a decade. We’ve been con­tend­ing with algo­rith­mic feeds at every turn. Even a glimpse of a pure­ly chrono­log­i­cal time­line made me thing: what if I just go back? I can’t pre­tend any­one will fol­low suit, but how can I make my own expe­ri­ence of the web better?

For starters, I’m going to sub­scribe to Feed­ly. I’m using Dis­cord to keep in touch with com­mu­ni­ties I’m part of on Twit­ter that are dis­pers­ing. I’m play­ing with Red­dit more inten­tion­al­ly. I’m lov­ing Patre­on and Mix­cloud and pod­casts. I’m obsessed with Tik­Tok. I just edit­ed way back on Insta­gram fol­lows and pro­duced a bet­ter expe­ri­ence. And I’ve joined Mastodon.

Mastodon? Isn’t that just Twit­ter all over again? Maybe it is? But maybe it’s not. I am being very selec­tive about how I build com­mu­ni­ty there. I’m not try­ing to build what I’m leav­ing on Twit­ter. I’ve built an audi­ence around loca­tions and jobs, first as a music crit­ic in Philadel­phia and then as a cor­po­rate com­mu­ni­ca­tor there and Detroit, across three indus­tries. The effect is like watch­ing those chunks of the inter­net per­form Google search­es in real time around the clock. It’s exhaust­ing. It’s self-inflict­ed. It’s over.

What I’m lov­ing about onboard­ing to Mastodon is how slow it is. I’m remind­ed of those ear­ly days on Twit­ter when you saw every­one’s @ replies and you held on for dear life. But this isn’t like that. I’m look­ing for some famil­iar faces and then look­ing at who they’re fol­low­ing and who’s fol­low­ing them. What I’m try­ing to do is build some­thing around my inter­ests in music and cul­ture and leav­ing work to LinkedIn. There’s a slow­er web if you want it!

If you’re feel­ing com­plete­ly wiped out by the expe­ri­ence of try­ing to repli­cate what you feel you’ve lost, build some­thing bet­ter slowly.

How to Reboot Your Personal Blog

Why don’t I take my own advice? I should’ve nev­er stopped writ­ing in the first place. Why don’t I take Anil Dash’s advice? He’s right!

Well, here I am, back at Ram­say­ings, won­der­ing where anoth­er year went. I con­stant­ly miss writ­ing and yet nev­er seem to find the words to say or the time to type them. It’s sil­ly, real­ly. The onus­es of per­son­al brand­ing and thought lead­er­ship can real­ly do a num­ber on you if you let them, which is maybe what hap­pened, but who can say. In any case, I’m back!

I may not have been writ­ing, but I have been tak­ing notes. I have thoughts on where my musi­cal taste evolved this year as I real­ly learned to embrace the new class of jam bands sweep­ing indie. I embraced my Mid­west­er­ness and drove the kids from Detroit to Flori­da in my first ever hon­est to god road­trip. I have some reflec­tions on my career jour­ney, too.

The trick now is to map those out in a steady diet. One a day. We’ll see if I can main­tain it for a week, then a month and so on. I know per­son­al blogs have died and yet so many of us who were there at the dawn of per­son­al blog­ging yearn for their return. I’ll try to keep up my end of the bar­gain this time.

#PublishADraft

Here’s a lit­tle secret to kick­start your per­son­al blog: pub­lish a draft. Sure­ly, you’ve been ago­niz­ing over some post for ages. It’s right there in Drafts. Pick one, clean it up a bit and publish.

In fact, I pub­lished one last week. It was there the whole time!

 Stop being such a per­fec­tion­ist. Let Twit­ter be your chan­nel for #hot­takes. Let the world know you can be thought­ful again and #Pub­lishADraft. If you do, you’ll feel amaz­ing. Promise. 

Use the hash­tag #Pub­lishADraft and let’s see if we can’t reboot a per­son­al blog or two.

Fixing a Hole in the Social Web

Last sum­mer, my friend Karl Mar­ti­no shared this post from Scott Rosen­berg on Face­book some time ago and I got a lit­tle excit­ed. Could blog­ging real­ly be back? I’ve writ­ten about the death of music blogs and Jere­mi­ah declared the gold­en age of tech blog­ging dead back in 2011. What Rosen­berg hit on in his fol­low up — the migra­to­ry pat­terns of the “hive mind” — made me think less about plat­forms and more about the sin­gu­lar tool that enabled blogs to real­ly become pop­u­lar: RSS.

Google Read­er rode off into the sun­set back in 2013. Noth­ing real­ly replaced it, despite a race to rebuild it. Before any­one declares blog­ging’s back, let’s be hon­est with our­selves: RSS made the blog­gy core of the web pos­si­ble. Right now, I have a bunch of tabs open and I’m click­ing through to addi­tion­al posts and form­ing thoughts and respons­es. This was only pos­si­ble using “read it lat­er” tools.  In the blog­gy hey­day, I would sub­scribe to count­less blogs and refresh Google Read­er end­less­ly to keep up as they col­lect­ed through­out the day. You’d think I was describ­ing Twit­ter or Tum­blr or Face­book, but these leaky net­works are sieves com­pared to the net RSS provided.

Two reflec­tions:

  1. the social web cre­at­ed the sense of FOMO that keeps us refresh­ing feeds cease­less­ly so we make sure we don’t miss a thing. It’s impos­si­ble to be a part of the dia­logue if you miss it completely.
  2. The notion that “if news is impor­tant, it’ll find me” is true only if you hope to cement your solipsism.

In many respects. the social web has evolved into the online equiv­a­lent of Jacques Lacan and Judith But­ler cor­re­spond­ing in pub­lic via aca­d­e­m­ic jour­nals. We can all read the arti­cles, but they’re not real­ly talk­ing to “us.” Sure, the social web enables us to par­tic­i­pate, but that par­tic­i­pa­tion too often feels like tweet­ing at celebri­ties, in the hopes of the odd fave or retweet.

I’m not sure any­thing can be done about that last bit. Part of the prob­lem of say­ing “blog­ging is back” in any mean­ing­ful way ignores how the scope and veloc­i­ty of infor­ma­tion online with­out new ways to cap­ture a dai­ly digest of what hap­pened. Remem­ber when you’d check Google Read­er and it would be loaded with updates from every blog you fol­lowed that reflect­ed the lat­est press release hit­ting the wire? Now the social web is the same echo cham­ber that rever­ber­ates to reach every time zone online. What’s miss­ing from the social web today — and what made blog­ging in the ear­ly days so great — was that peri­od where it felt like you “knew” “every­one” online. To bor­row from Bene­dict Ander­son, we can’t recap­ture those “imag­ined com­mu­ni­ties” that cre­at­ed a sense of inti­ma­cy and shared under­stand­ing on the web.

The clos­est I’ve seen any­one come to acknowl­edg­ing this gap is ThinkUp, which takes stock of your activ­i­ty in the social web. But quan­ti­fy­ing activ­i­ty isn’t the same as chang­ing behav­ior. Bene­dict Evans tweet­stormed about “dis­cov­ery” and I think it sums things up nice­ly as it relates to how con­ver­sa­tion has evolved online. I’ll end here.

 

How to Use Twitter Like a Human Being

I love Twit­ter. It’s my favorite social net­work. I start­ed using it in 2008 when I went to SXSW Music. I imme­di­ate­ly saw its val­ue for cov­er­ing live events. That fall, I used it exten­sive­ly dur­ing the Phillies’ post­sea­son cam­paign. Twit­ter is a great plat­form for your pas­sions. Except when it isn’t.

Some­where along the way, Twit­ter changed. My friend Mark cap­tured one key dif­fer­ence in his tweet below.

For all the talk about being authen­tic and engag­ing on social, you’ll often find that the most fol­lowed accounts are noth­ing more than linkbots with a human face. It’s a head-scratch­er. At a time when peo­ple com­plain of infor­ma­tion over­load, hun­dreds of thou­sands of peo­ple will fol­low accounts that recy­cle memes and oth­er online flotsam.

If that does­n’t depress you, A Tale of Two Twit­ter Per­sonas will. MG Siegler writes:

For me, giv­en my back­ground and line of work, that’s obvi­ous­ly tech­nol­o­gy. But I too have oth­er inter­ests — shock­ing, I know. Film is def­i­nite­ly one. Beer is def­i­nite­ly anoth­er. And sports is way up there. Yes, some peo­ple in the tech indus­try are as obsessed with sports as any­one else in the world. Blasphemy!

What does per­son­al brand­ing mean when the most pop­u­lar social media accounts lack personality?