As my personal blogging identity crisis continues to evolve, I’m finding more than ever that pursuing a niche is the only way to be truly successful with blogging. It’s been nearly 10 years since I launched the first version of Blackmail Is My Life on Blogger and I can honestly say that being a generalist who tries to incorporate aspects of his personal life is a fool’s errand, that is, unless you can dedicate your heart and soul to it.
You know what’s coming next.
Yep, a new look and identity for Ramsayings! Yes, I’m working with my Internet superfriend Len Damico on installing a new theme that I happened across on Twitter this weekend (you should totally hire Len for whatever you need that involves, you know, the web) and I’m going to focus on the social web here going forward. I know it’ll be a total snoozefest for friends and family, but, you know, thought leadership is a thing that I probably should invest some time in as I continue to grow as a communicator on the social web.
The new theme? You know I get bored and it’s been almost two years since I installed the current theme. As much as I loved adding things like the Follow Suite with Roz’s help, it just doesn’t make much sense to have anything to speak of in the right rail. So I’ll try the new one for a while and see how it goes. Could be a really cool way for me to get more motivated to blog about the sort of work I do and my thoughts about how we’ll talk about brands in the future. Looking forward to thinking about it more here.