A New Look and Identity for Ramsayings

As my per­son­al blog­ging iden­ti­ty cri­sis con­tin­ues to evolve, I’m find­ing more than ever that pur­su­ing a niche is the only way to be tru­ly suc­cess­ful with blog­ging. It’s been near­ly 10 years since I launched the first ver­sion of Black­mail Is My Life on Blog­ger and I can hon­est­ly say that being a gen­er­al­ist who tries to incor­po­rate aspects of his per­son­al life is a fool’s errand, that is, unless you can ded­i­cate your heart and soul to it.

You know what’s com­ing next.

Yep, a new look and iden­ti­ty for Ram­say­ings! Yes, I’m work­ing with my Inter­net super­friend Len Dam­i­co on installing a new theme that I hap­pened across on Twit­ter this week­end (you should total­ly hire Len for what­ev­er you need that involves, you know, the web) and I’m going to focus on the social web here going for­ward. I know it’ll be a total snooze­fest for friends and fam­i­ly, but, you know, thought lead­er­ship is a thing that I prob­a­bly should invest some time in as I con­tin­ue to grow as a com­mu­ni­ca­tor on the social web.

The new theme? You know I get bored and it’s been almost two years since I installed the cur­rent theme. As much as I loved adding things like the Fol­low Suite with Roz’s help, it just does­n’t make much sense to have any­thing to speak of in the right rail. So I’ll try the new one for a while and see how it goes. Could be a real­ly cool way for me to get more moti­vat­ed to blog about the sort of work I do and my thoughts about how we’ll talk about brands in the future. Look­ing for­ward to think­ing about it more here.

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