01 / Assess

Stage 1: Strategic Friction Assessment

A short, fixed-fee, out­side-in eval­u­a­tion for lead­ers who need an evi­dence-based view before com­mit­ting to a larg­er intervention.

Best for

A CEO who wants an objec­tive answer about what com­mu­ni­ca­tions is actu­al­ly accom­plish­ing and where the real con­straints sit—paired with a CCO ready to co-own the evi­dence, choic­es, and next oper­at­ing model.

What happens

• Three to five inter­nal stake­hold­er interviews.
• An out­side-in chan­nel-per­for­mance san­i­ty check.
• Analy­sis of bot­tle­necks, stake­hold­er appease­ment, and poten­tial algo­rith­mic penalties.

What you receive

A con­cise fric­tion read­out show­ing the CEO what is work­ing, where the Diag­nos­tic Wall sits, and what requires enter­prise atten­tion. It gives the CCO evi­dence for the high­est-val­ue next move with­out fram­ing the com­mu­ni­ca­tions func­tion as the problem.

Weeks 1–4: Audit

Estab­lish the mea­sure­ment frame­work, build the data base­line, review tax­onomies, and map vis­i­bil­i­ty across pri­ma­ry AI search vectors.

Weeks 5–8: Assessment

Con­nect per­for­mance to con­tent types, sep­a­rate impact from oper­a­tional drag, cal­i­brate inter­nal met­rics against third-par­ty research, and align lead­ers and staff through Expec­ta­tion vs. Real­i­ty Workshops.

Weeks 9–12: Actions and operating model

Ratio­nal­ize the ecosys­tem, opti­mize work­flows, define Stop Doing bound­aries, deploy the Inno­va­tion Fund, and trans­fer a mod­ern­ized play­book to the team.

What you receive

An upskilled team, stronger work­flows, defen­si­ble per­for­mance bench­marks, and a cus­tomized oper­at­ing playbook—not a sta­t­ic report that dis­ap­pears after the meeting.

03 / Advise

Stage 3: Fractional Advisory and Strategic Guardrails

A month­ly advi­so­ry rela­tion­ship for lead­ers who want senior coun­sel after the trans­for­ma­tion sprint and a dis­ci­plined cadence for keep­ing the oper­at­ing mod­el healthy.

Includes

• Month­ly or quar­ter­ly bench­mark­ing reviews.
• Senior coun­sel for con­se­quen­tial orga­ni­za­tion­al shifts and high-stakes narratives.
• A check against the return of low-val­ue lega­cy work.
• Work­flow updates as gen­er­a­tive AI, tax­on­o­my automa­tion, and plat­form algo­rithms evolve.
• Deci­sion sup­port for the Inno­va­tion Fund and emerg­ing experiments.

A part­ner­ship, not an out­sourced func­tion — The work is built through co-cre­ation. Your team retains the con­text, tools, vocab­u­lary, and abil­i­ty to make decisions.