I forgot that the stream versus page debate started over a year ago. Here’s Anil Dash’s roundup.
As Choire notes, this really only works if you ditch owning your content. There was an interesting debate on that last summer. Marco Arment argued against Medium, while Scoble more or less stopped blogging.
I think this takes us back to Madrigal on the stream. We’re living in a media environment where liveblogging is the norm. We want to follow breaking news in real time and we want to watch heated debates unfold on Twitter from the social sidelines. But if we care enough, we want to read analysis, too.
Madrigal’s point on FOMO is critical here. There are communities on the web that want to be in on everything as it happens. That doesn’t work because understanding doesn’t scale. This may explain why journalists TL;DR their own stuff in social. The challenge isn’t a question of format but relevance and the latter is challenged by the former.
We need to be better editors in every sense. We need to identify what’s important and necessary. We can’t dip our toe into the stream and learn by osmosis.
Two interesting things about blogging lately:
First from Marco Arment
Then from Robert Scoble on why he’s using G+ and Facebook for blogging.
I tend to agree with the former, but I’d much rather do what Scoble is doing. Why? Because it’s much lighter weight than coming here to write AND it doesn’t have the audience built-in that other social networks do. I see that Share button when I’m in Gmail and think, “That would be so easy!”
What’s keeping me from making the switch? Audience. Sure, I have never been good about writing every day, but WordPress makes it easy for people to find stuff I’ve written about since I started blogging. Google+ is getting better at helping people find me in the context of other search results, but it’s not quite the same.
But why not LinkedIn? Tumblr? Medium? They’re all interesting places. I often think I should use LinkedIn as my default social network and share out to Twitter from it!
Put another way: why shouldn’t I switch to G+ or Medium, you know, beyond owning my platform?
To me, the long tail benefits are worthwhile. WordPress is easily bookmarked and shared. Google+ is a neat little ecosystem, but that’s just it: it wants to be self-contained in a different way that most other networks.