Tag: social media strategy

  • Your Blog Won’t Save the World

    Meta’s deci­sion to end their part­ner­ships with fact check­ing orga­ni­za­tions set off a firestorm online this week. Apart from the expect­ed and under­stand­able frus­tra­tion with Mark Zucker­berg and the role mis­in­for­ma­tion on his plat­forms play in shap­ing pub­lic opin­ion, there’s been the usu­al wave of peo­ple look­ing for alter­na­tives to social. This man­i­fests as a…

  • How I’m Managing My 2025 Channel Strategy

    So, it’s some­how 2025 and *extreme­ly Jim Anchow­er voice* it’s been a while since I rapped at ya. How was 2024? Pret­ty great! I fell back­ward into con­sult­ing in late 2023, work­ing with a for­mer col­league in what was prob­a­bly the most reward­ing chap­ter of my career to date. Per­son­al­ly — and I’ll update my media…

  • What’s the Future of Blogging?

    Two inter­est­ing things about blog­ging lately: First from Mar­co Arment Writ­ers: You don’t need Medi­um. You can host your own blog on your own domain with lots of oth­er tools and hosts. Be your own “platform”. — Mar­co Arment (@marcoarment) July 31, 2013 Then from Robert Scoble on why he’s using G+ and Face­book for blog­ging.…

  • Why You Need a Personal Content Strategy

    Scoble’s post on scal­able liv­ing offers some inter­est­ing insight into how peo­ple use social plat­forms to com­mu­ni­cate with audi­ences. What I find most inter­est­ing are his views on the role of Face­book in how he shares con­tent. Here’s a key pas­sage from what he wrote: So, what role does a blog have in this new world.…

  • The Problem of Platform Proliferation

    What’s your Pin­ter­est strat­e­gy? Don’t have one? Panic! If you spend time scan­ning the social web, you’ve prob­a­bly read this sen­ti­ment some­where. You see it every time a new plat­form launch­es. The ser­vice goes live and a throng of social media experts rush to judg­ment, assur­ing you that your busi­ness is doomed if you don’t stand…